Jenny seems to have a `flair` for marketing. Again, judge for yourself.
As with all sales people, Jenny had her own favourite client. But the way she took care of them was a tad bit strange.
In our industry, each booking should translate to one set of BL. At that time, the BL fee was $50 per set. So Jenny executed her marketing plan this way. She told her client that if they were to give her at least 10 bookings on each vessel, she will give them a one off discount on their already cheap rates. The best part was, they had to put it in one BL even if they have 10 separate bookings with us. That was really `smart` thinking on her part. Logically speaking, if her client booked 10 separate shipments with us, that would have translated to $500 in earnings from BL fee for the company. But based on her `brilliant` marketing plan, the company was making only $50 but more work to service her client.
However, after bringing this matter up to Johnny Boy, her client`s support dwindled immediately. Gee, I wonder why.
Whether she was benefiting from the arrangement we do not know. But who is the soap salesman now?
Tuesday, November 6, 2007
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